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From: Sumita Gupta
C-66 Rohit Kunj
Pitampura
Delhi-110034
Email/Mobile: [protected]@yahoo.com / [protected], [protected]
To: Cadbury Consumer Services Cell
P.O. Box 26516
Mumbai-400026
Dated: JUNE 9th 2009
Subject: Complaint against Cadbury Éclairs advertisement ‘Dhamaka’.
Sir,
The latest advertisement of Cadbury’s Éclairs ‘Dhamaka’ seen on Television is outrageous. It shows that people have a cracker in their mouth and then suddenly their heads blasts off chocolate.
This is negative advertising that may create a horrifying image in a child’s mind that may start avoiding chocolates for the fright of their head being blasts.
I am disturbed to see your advertisement and our complaint should be notified. Thus, I suggest you to stop the promotion of this advertisement and also give a compensation for the mental grievances caused to us by you and whoever is responsible for such publicity.
Thanking you
Yours truly,
(SUMITA GUPTA)
The complaint has been investigated and resolved to the customer’s satisfaction.
I had bought some handful of cadbury eclairs n when I was about to eat one I found a hair inside that chocolate... its my request that ease improve your chocolate quality n hygiene
Dear Singh Anjali,
Cadbury India endeavours to maintain the highest quality standards, and we apologize for the inconvenience this may have caused you. To enable us to address your concern, please write in to consumer.service.cell@mdlz.com, with your complaint, purchase and contact details.
Regards,
Cadbury Consumer Service Cell
I absolutely agree. the ad is really disgusting. it gives a bad impression about the chocolate.
Your a ### mate ! who complains about cadbury's get a life
Hi Sumita,
I absolutely agree. The ad is disgusting, to say the least. Evokes really unpleasant thoughts - sick depiction of something under the garb of creativity.
With best regards,
Shikha
Maybe you don't have kids and also are not planning to marry and have your own kids because nowadays kids are so inquisitive that they try to enact whatever is being shown on TV plus an advertisement should have a positive effect on its consumers not a negative one.
Maybe you should turn off the TV and hide under the bed..