GDPR
You are not required to seek consent for a user’s activity on Google’s sites (we obtain that ourselves when users visit our sites). We are asking only that you seek consent for your uses of our ads products on your properties. We already require that certain consents are obtained from your users in the EEA, and we are updating those requirements in line with the GDPR. We encourage you to link to this user-facing page explaining how Google manages data in its ads products. Doing so will meet the requirement of our EU User Consent Policy to give your users information about Google’s uses of their personal data.
Consent support
The GDPR introduces significant new obligations for the ecosystem (see GDPR legal and regulatory guidance references below), and the changes we announced to our EU User Consent Policy reflect this. We have updated our Help Page for the EU User Consent Policy to address questions we have received from our customers.
We are providing a range of optional tools to help you with gathering user consent across your websites and apps, including:
- A beta consent gathering tool for desktop and mobile web
- A consent gathering tool for mobile apps, via an SDK (Ad Manager Android, Ad Manager iOS, AdMob Android, AdMob iOS).
- Updates to suggested consent language at cookiechoices.org (where we list alternative consent solutions)
- A consent component for Accelerated Mobile Pages (AMP).
We will continue to engage with IAB Europe on their transparency & consent framework, as well as work to ensure industry solutions are interoperable with Google’s publisher ad serving products (Ad Manager, AdSense).
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