Can background music influence shopping decisions? 4
Has anyone experienced or heard about background music influencing their shopping choices, like the type of wine they buy?
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Yes, a study conducted at a wine store about 20 years ago found that background music can indeed influence shoppers' wine selections. On days when German music was played, German wines outsold French wines by 3 to 1, and vice versa when French music was played. Despite this, over 90% of shoppers said the music did not influence their decision, suggesting that our buying decisions can be subtly influenced without our conscious awareness.
I swear to god I was driving and reading this... I stopped by a supermarket and bought a Coke... although I don’t drink soda.
Power of Sound
Key points for quick navigation:
Background music influences consumer choices, often without their awareness.
Emotional connections significantly impact consumer preferences, as seen in the New Coke debacle.
Neuroscience shows how brand marketing creates strong emotional responses in consumers.
Over 95% of decisions are made unconsciously, emphasizing the role of emotions and intuition.
Subtle changes, like color adjustments or website speed, can significantly impact consumer behavior.
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