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Neuromarketing is a field that studies how people make buying decisions and how our emotions and intuition shape our decisions. It combines neuroscience and marketing to understand the unconscious influences on consumer behavior. For instance, neuromarketing research has confirmed that about 95% of our decisions are made unconsciously and that emotions are crucial for decision-making.
Right from the unconscious effect of music on wine purchase to fly on urinal, this talk had kept me hooked throughout. One of the most informative talks I have encountered in recent past. Thanks Dr. Terry for popularizing Neuromarketing!
Dr. Terry Wu is very insightful about the neuromarketing industry. I had the pleasure of actually speaking with him about this topic and he taught me so much. This content really sums up how neuromarketing effects the world around us and our decision-making process consciously and subconsciously. Great talk to get a taste of the neuromarketing world!
This content became a reason, I subscribed to the TED Talks channel. Indeed, behavior, decision making and science of our brain are complex. To discover the main driving force of daily activities such content is needed for today's fast pacing world. Once again, thank you Dr. Wu
I found of Dr. Terry Wu from a video. On why target makes so much money . And i automatically got hooked on what he says. The ways the stores plans its facilities and everything from the ground up is amazing. I really like this guy!
Terry, what a phenomenal talk. I loved how easy you make to understand neuromarketing for those of us who are not neuroscientists!
I agree with Fahd Yazin, this was concise and touched all the right points. More importantly, Terry gave us, in less than 17 minutes, a valuable "take away," something tangible and useful. Please read all the way through or, as they say, "wait for it!' it's worth it!
This is one of the most interesting and simple, TEdx Talks that introduces me to neuromarketing. I now have a grasp and I understand the principle of neuromarketing
Terry's approach takes the science of the brain and applies it to the art of marketing. This approach can help you connect with consumers differently - and tap into parts of the decision making process you might not know exist.
Neuromarketing has huge impact on consumer's buying decision. It tells us how even a slightest change which consumers won't even notice consciously, will affect their decision. Sometimes small things have a bigger impact.
Dr. Wu provides an easy-to-understand introduction to this complex and exciting marketing asset.
Fascinating presentation full of concrete examples! Thank you so much Dr.Wu for this great talk.
One of the best and informative talks on Ted. Not only that, Terry is very responsive and helpful. I thoroughly enjoyed the talk and learnt how to use it for marketing purposes.
Neuroscience applies everywhere humans are involved!
This is one of the best Ted Talk ever, it's really mind-opening.
I want to become an amazing marketeur, I am in the process of my life where I want to change career living the nursing job to become a marketer so learning from such a talk makes me learn more about neuromarketing. The difference between neuroscience and marketing, why neuromarketing is crucial in today's marketing dilemma. This masterclass fills my mind with stories, ideas, inspirations and I'm really thankful to gain understanding from such an environment.
Super interesting. This is pure gold for anyone in marketing or business in general. Keep up the good work! Looking forward to more content from this presenter.
Well done. It's refreshing to see such an honest and relatable piece on neuromarketing.
I am glad I got to this talk in which neuromarketing gets explained in such an entertaining but detailed way. I am definitely recommending it to everybody! Thanks Terry for your insights!
Thank you, Terry! A memorable presentation that expands our understanding of how the human brain functions.
Excellent talk...this presentation really got me interested in Neuromarketing..
Find your fly - great way to end a wonderful talk!
Terry's talk provides compelling insight into what influences consumers' decisions. A well presented presentation on subtle ways to engage with your consumer and influence their purchasing decisions. Insightful and well done! Thank you!
What an interesting talk! It is amazing how much thought goes into sales and of course this would make so much sense! I too knew of the fly and loved it being part of your talk! Thanks Terry!
Excelente content! Me encantó la claridad de la explicación y los ejemplos tan claros que hace que analicemos este campo con nuevos ojos. Gracias Dr. Wu!
Thank you, Terry for teaching me something new about my Marketing field.
Excellent explanation by Dr. Terry Wu
Your sharing is very interesting! Thank you very much!
Thanks Dr Wu. Very well done, It was great.
Take my like as an applause, Mr. Terry Wu, great talk!
Great talk! Insightful & humorous. Thank you!
This was a game changer.
Excellent talk by Dr. Wu! Found it to be very insightful and helpful in understanding the direct relevance of neuroscience in marketing.
Great insights, succinctly and well presented...thanks Terry.
Brilliant talk on neuroscience and decision making when shopping.
Extremely helpful and very informative! Thank you Dr.Wu!
Neuromarketing is Very interesting with Dr. Terry
What a great presentation full of insightful knowledge about applications of N.Mktg. great great,
The Coca Cola vs Pepsi thing has been so interesting to me, there is so much to learn from both companies, amazing talk.
Great content! Thanks for sharing the amazing sides of neuromarketing, this information is very helpful. It's not only about the EEG scans; it's more than that. If done right 'scaringly enough' neuromarketing could change so many things.
Nicely done and fascinating information. Great job presenting the information, it was good from start to finish!
Thank you, this is more evidence of human vulnerability to "marketing" or propaganda.
Dr Wu is a nuclear weapon for marketing
The shelf and the internet are flooded with products and information. But, how well you understand how the brain makes decisions can make a difference in your messaging to win more sales.
Very meaningful and impressive content regarding neuromarketing
Thanks for the content
Really great talk on Neuromarketing.
The fly example got me