Can website speed improvements boost sales? 3
Does anyone know if making a website faster can actually lead to an increase in sales?
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Indeed, according to Amazon, a one-tenth of a second improvement in website speed can increase sales by 1%. While we may not consciously perceive such a small difference in speed, our brains do notice it unconsciously. Amazon's slight speed improvement resulted in a better customer experience and generated over $1.7 billion in additional sales.
Really amazing how sometimes tiny, subtle changes in messaging or visual cues can so dramatically change consumer behavior! Sounds like this approach can be used in both commercial, profit-driven activities and also steering consumer and citizen behavior to more positive responses and results.
amazing!