Best Make-Up and Cosmetics Brands

Updated on Feb 20, 2025

Gotcha! So, the Make-Up and Cosmetics section? Think of it as the vanity table of our website. A colorful array of companies offering all things glam and glitz. Shoppers are swatching their thoughts and feelings, sharing their makeup wins and messy mishaps. Some brands are getting all the spotlight, while others, not so much. It's a blend of fabulous feedback and foundation fails. Perfect place to find out which mascara actually holds up after a good cry!

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Sephora #1 in Make-Up and Cosmetics 159 reviews | 157 complaints

About: Sephora offers a diverse range of beauty products including cosmetics, skincare, and fragrances online and in-store.

Advantages

Wide range of beauty products from top brands.

Sephora Beauty Insider rewards program.

Free samples with every purchase.

Avon.com #2 in Make-Up and Cosmetics 202 reviews | 201 complaints

About: Avon.com offers a range of beauty products, skincare, and fragrances through direct sales and online retail.

Advantages

Wide range of beauty products and cosmetics.

Direct delivery and personalized service.

Frequent discounts and representative opportunities.

Nykaa #3 in Make-Up and Cosmetics 20 reviews | 10 complaints

About: Nykaa offers a diverse range of beauty, wellness, and fashion products through its online store and retail outlets.

Advantages

Wide range of beauty & wellness products

Authentic brands and quality assurance

Regular discounts, offers, and loyalty rewards

Lush Fresh Handmade Cosmetics #4 in Make-Up and Cosmetics 24 reviews | 14 complaints

About: Lush offers a range of handmade, ethical, and cruelty-free bath, body, and skincare products.

Advantages

Ethical sourcing and cruelty-free products.

Wide range of vegan and organic options.

Innovative packaging reducing environmental impact.

L'Occitane #5 in Make-Up and Cosmetics 16 reviews | 16 complaints

About: L'Occitane offers natural beauty products and fragrances, inspired by the Provençal art-de-vivre.

Advantages

L'Occitane offers natural, high-quality skincare products.

Ethical sourcing and sustainability are core company values.

Innovative use of traditional Provence ingredients.

L'Oreal International #6 in Make-Up and Cosmetics 384 reviews | 383 complaints

About: L'Oreal International is a global cosmetics and beauty products manufacturer.

Advantages

Global beauty leader with diverse product range

Innovative skincare and makeup technologies

Strong commitment to sustainability and ethics

Oriflame #7 in Make-Up and Cosmetics 7 reviews

About: Oriflame offers a range of beauty and skincare products through a direct sales model.

Advantages

Wide range of natural Swedish beauty products

Personalized skincare and makeup solutions

Lucrative direct selling business opportunity

Sally Beauty Supply #8 in Make-Up and Cosmetics 188 reviews | 187 complaints

About: Sally Beauty Supply offers a diverse range of professional beauty products and tools online and in-store.

Advantages

Wide range of professional-grade beauty products

Frequent discounts and loyalty rewards program

Online and in-store shopping convenience

Rituals Cosmetics #9 in Make-Up and Cosmetics 21 reviews | 21 complaints

About: Rituals Cosmetics offers a range of luxury home and body products inspired by Eastern traditions.

Advantages

Luxurious spa experience with Rituals' high-quality skincare and home products.

Ethically sourced, natural ingredients for sustainable beauty routines.

Elegant packaging and unique fragrance blends for sensory delight.

Mac Cosmetics #10 in Make-Up and Cosmetics 65 reviews | 65 complaints

About: MAC Cosmetics offers a diverse range of professional makeup and beauty products.

Advantages

Wide range of high-quality makeup products

Inclusive shades for all skin tones

Professional-grade cosmetics with long-lasting wear

Mary Kay #11 in Make-Up and Cosmetics 40 reviews | 30 complaints

About: Mary Kay specializes in direct sales of skincare and cosmetic products.

Advantages

Wide range of skincare & cosmetics

Personalized beauty advice & service

Earn rewards with Mary Kay loyalty program

Charlotte Tilbury #12 in Make-Up and Cosmetics 15 reviews | 5 complaints

About: Charlotte Tilbury offers luxury makeup and skincare products crafted for a range of beauty needs.

Advantages

Luxury makeup & skincare with high-quality ingredients.

Iconic product range with celebrity endorsements.

Innovative beauty technology for flawless results.

Benefit Cosmetics #13 in Make-Up and Cosmetics 19 reviews | 9 complaints

About: Benefit Cosmetics offers a range of makeup products focusing on brows, eyes, face, and skincare.

Advantages

Wide range of innovative beauty products

Iconic packaging and branding

Global availability and cult following

Tarte #14 in Make-Up and Cosmetics 39 reviews | 39 complaints

About: Tarte Cosmetics offers a range of eco-chic, cruelty-free makeup and skincare products.

Advantages

Tarte offers eco-friendly, cruelty-free cosmetics.

Innovative products with natural ingredients.

Wide range of vegan-friendly makeup options.

FragranceX.com #15 in Make-Up and Cosmetics 112 reviews | 92 complaints

About: FragranceX.com offers a diverse selection of authentic perfumes and colognes at competitive prices online.

Advantages

Wide selection of authentic designer perfumes and colognes.

Competitive pricing with frequent discounts and coupon offers.

Free shipping on orders over a certain amount with global delivery.

Maybelline New York #16 in Make-Up and Cosmetics 23 reviews | 22 complaints

About: Maybelline New York offers a diverse range of affordable makeup and beauty products.

Advantages

Wide range of innovative makeup products

Affordable prices with high-quality formulations

Globally recognized and accessible brand

Fenty Beauty #17 in Make-Up and Cosmetics 17 reviews | 3 complaints

About: Fenty Beauty offers inclusive cosmetics for diverse skin tones and types, founded by Rihanna.

Advantages

Inclusive shade range for diverse skin tones

High-quality, long-lasting makeup products

Cruelty-free beauty with innovative formulas

L'Or?al Paris #18 in Make-Up and Cosmetics 20 reviews | 10 complaints

About: L'Oréal Paris offers a diverse range of beauty products, including skincare, haircare, and cosmetics.

Advantages

Wide range of beauty products for diverse needs

Innovative skincare and makeup solutions

Trusted brand with global recognition

Beauty Bay #19 in Make-Up and Cosmetics 11 reviews | 11 complaints

About: Beauty Bay offers a diverse range of cosmetics and skincare products online for beauty enthusiasts.

Advantages

Wide range of exclusive beauty products

Free shipping on orders over a certain value

Easy-to-use website with a loyalty rewards program

Glossier #20 in Make-Up and Cosmetics 8 reviews | 6 complaints

About: Glossier offers minimalist skincare and makeup products focused on a natural aesthetic.

Advantages

Glossier offers a minimalist, skincare-first approach to beauty.

Products are cruelty-free, dermatologist-tested, and user-friendly.

The brand fosters a strong, interactive online community.

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