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Has anyone heard about how Google increased its revenue through a change in the color of its ad links?
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Yes, Google tested close to 50 shades of blue for the links in their ads to see if a subtle change in color could affect users' clicking behavior. They found that one particular shade of blue generated more clicks, and by adopting that color, Google increased its annual revenue by $200 million. This demonstrates the power of neuromarketing in creating a better customer experience and improving the bottom line.
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