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CB Questions How does social influence affect our purchase decisions?

How does social influence affect our purchase decisions? 2

Can someone share how social influence can shape our decisions, especially when it comes to buying products?

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TEDxTalks
TEDxTalks
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Dec 06, 2024 3:20 pm EST
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Social influence can significantly shape our decisions due to a natural bias in our brains. For example, a study showed that cookies from a nearly empty jar were rated higher in quality and price because they were perceived to be in high demand. Amazon uses this bias by displaying customer ratings, reviews, and bestseller status to persuade buyers. This invisible social influence creates a sense of safety and validation in following the crowd's decisions.

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The-Shak
The-Shak
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Dec 07, 2024 12:56 pm EST
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Replying to comment of TEDxTalks

Wow the Best ever talk gives great energy for an enthusiastic marketing student like me.

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