Is it important to invest in high-end coffee equipment for a specialty cafe? 5
Okay, you're thinking about starting a cafe. So let us say, at what magnitude should you regard investing in high-quality coffee machines, grinders, and so on. What is your first impression?
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Cafe owners and coffee shop managers always tend to have difficult choices between price and quality when setting up a new premise. High end machines not only cost a lot of money, but they do also come with the promise of better coffee, but what if a new cafe does not have that capital at hand. So such owners, and managers, have to balance between the promise they make to their customers and the quality of coffee they are bound to deliver.
Restaurant guy here with more than 10 years experience, including years working with startups. I have to chime in about your line where you said that everything has to be of the highest quality and if the mistake is made it has to be remade.
This line of thinking destroys startups in the food industry. It is simply not true. I get it that we all are lovers of the art, but you have to understand that quality is a never-ending scale that always increases price. Good enough is good enough. The most popular restaurants and drink shops in the world, are absolutely known for everything but their quality,
The average customer/consumer does not appreciate your art and would much rather have something in their hand now then something that you define as perfect a little bit later.
You focused too much on the coffee.
Charlie, long time reader here, I for one love your content. Anytime I get a notification that you have uploaded I drop everything and jump over to read your newest content.
I appreciate your in depth insights and most of all your honesty. I think the turning point for me was your 078S review where you went against the grain and moreover personally helped me make a decision on my grinder via chat. I still appreciate that interaction to this day.
Signed up for the Brew Ledger, would be a wonderful pairing to my coffee setup. Cheers from AZ, USA, and keep kicking [censored]!
I enjoyed reading about your cafe. I can relate as I closed up my roasting company after 3 years. And hindsight is 20/20!
I will say that listing the equipment as one of the top reasons for it not succeeding was surprising. I’ve see local shops here that crush it with used equipment. Not top of the line machines and put out quality drinks. Location, commitment, convenience and shared value is what drives those shops.
Glad to see your passion is coming back. Good luck in next venture!