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CB Questions Is more data the answer to improving retail?

Is more data the answer to improving retail? 1

Some people say that more data is the key to retail success. Do you agree?

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MikeWalsh(GlobalFutu
MikeWalsh(GlobalFutu
US
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Dec 06, 2024 2:38 pm EST
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More data alone is not the answer to improving retail. Data is the starting point for understanding what customers want and inspiring desire for new things. The real question is how to use that data to enhance aesthetics and understand human behavior to give customers what they want. The future of retail lies in understanding and pushing the boundaries of customer experience.

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