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CB Questions What constitutes a great customer experience?

What constitutes a great customer experience? 1

What makes for a great customer experience in retail? Is it individual aspects or something more holistic?

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MikeWalsh(GlobalFutu
MikeWalsh(GlobalFutu
US
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Dec 06, 2024 12:49 pm EST
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A great customer experience may not be something that can be broken down into individual aspects. Rather, it could be more coherent and holistic, suggesting that fixing 10 aspects of the customer journey doesn't necessarily create an amazing experience. It's about the overall gestalt, or the unified whole, of the experience that matters.

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