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Pure Gold Jewellers

Pure Gold Jewellers review: Gold jewellery price

R
Author of the review
1:08 pm EDT
Verified customer This complaint was posted by a verified customer. Learn more
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Dear Sir / Madam,
I am really disappointed and have a deep regret with a purchase I made today at your Pure Gold, Abu Dhabi Duty free, Terminal A. My experience was dissatisfied and really concerning and hence I feel compelled to bring it to your attention.
I paid 23,699 AED for 22K 33.1 gram gold jewellery which actually costs 11,188 AED @ 338 actual gold price on 20th March 2025 at Abu Dhabi duty free Airport for 22K. Is it not an absolute rip off! I feel very much cheated by the Pure gold jewellers who are taking advantage of a traveller’s short transit time.
During my transit at Abu Dhabi while travelling from London, I wanted to buy a gift for my niece who is getting married and it is a really big purchase. I noticed a significant discrepancy in the pricing of gold. I was charged almost double the actual price, which is not only unacceptable but seems to take advantage of travellers in a hurry. There was no clear breakdown of making charges or the price per gram, leaving me feeling misled and overcharged. I have travelled through Dubai in the past and have bought similar gold jewellery but never felt ripped off like this one. I was never charged making charges same as gold price like this one.

As a international transit hub which is duty free that operates in such a high-traffic, trusted environment, I expected a much higher standard of service for any business especially Gold jewellers. Unfortunately, my experience felt more like a scam than a reputable transaction. I believe this kind of practice is not only unethical but also detrimental to your brand’s reputation.

I request an immediate investigation into this matter and a detailed explanation of the charges levied on my purchase. Furthermore, I urge you to address these practices to prevent other customers from experiencing the same issues.

I look forward to your prompt response and a satisfactory resolution.
Claimed loss: 12,511 AED
Desired outcome: Please resolve my issue and refund me the claimed money or I’m travelling back to Abu Dhabi on 1st week of April 2025.Please take the product back and give all my hard-earned money back. If I don’t get my money refunded back and I will explore all options including social media to bring it to attention of all travellers to Abudhabi airport.
Invoice date: 21/03/2025
Invoice number :[protected]
Customer ID: PUG-CUST-[protected]
Thanks
Kind regards,
R

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Pure Gold Jewellers response
Apr 04, 2025 3:03 am EDT
Pure Gold Jewellers customer support contacts
Phone numbers

+971 527 956 414

+971 527 952 730

Address

39th Floor, HDS Business Centre, Cluster M, Jumeirah Lake Towers, Dubai, AE

Website

pugold.com

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Thank you for bringing this to our attention.

We’ve carefully reviewed our records and, unfortunately, have not found any prior correspondence regarding your refund request. We understand how frustrating this may be, and we truly apologize for any inconvenience caused.

Please be assured that we are now prioritizing your case and will be in touch with you shortly to assist and resolve the matter as quickly as possible.

Thank you for your patience and understanding.
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This complaint has been resolved automatically due to user's inactivity.

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    39th Floor, HDS Business Centre, Cluster M, Jumeirah Lake Towers, Dubai, United Arab Emirates
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Pure Gold Jewellers Category
Pure Gold Jewellers is ranked 160 among 299 companies in the Jewelry and Watches category
#158 I Hate Steven Singer I Hate Steven Singer #159 My Jewellery Shop My Jewellery Shop #160 Pure Gold Jewellers Pure Gold Jewellers #161 ClassRings ClassRings #162 Watch Warehouse Watch Warehouse

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