Thebay.com / Hudson's Bay [HBC] review: Inability to update email address

I recently changed my email address and called The Bay to update it as I am not allowed to do it myself online. I called and gave my information but never received a confirmation email. A few days later I went to sign in and my new address was not recognized. I could enter in with the existing one. I called back days later and I was told it was a technical issue and IT would contact me within 24-48 hours which never happened. I called back 3 days later to be told that I would have to close my account and open a new one with the new email address. I do not understand if this is the case why was it not related to me during my first call?

I have changed my email address with all my other store accounts with no problem without having to close them.

I tried to explain that this made no sense, asked to speak to a supervisor without success. After spending one and a half hour on the phone I was exasperated and just asked to close the account. Three calls later with no success.This is unacceptable.