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CB Mobile and Cell Phones Apple Apple’s lack of compassion after 15+ years of loyalty
Apple

Apple review: Apple’s lack of compassion after 15+ years of loyalty 1

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In February, my MacBook Pro’s warranty expired, and just weeks later, I accidentally spilled water on it. Due to a serious car accident, I had three surgeries, couldn’t work, and was even evicted from my home because I couldn’t pay rent. After finally getting back on my feet with compensation, I reached out to Apple, hoping to renew AppleCare and pay for repairs. I wasn’t asking for free repairs, but just for help through the renewal of my warranty. Unfortunately, Apple refused to assist, despite the fact that many reviews show they’ve helped others in similar situations. Without the warranty, the cost of repairs is too high, especially considering potential internal damage from the water. After 15 years of loyalty, this lack of empathy is extremely disappointing.

I’ve always been a loyal Apple customer, and every time I’ve had an issue in the past, Apple would take care of me. That’s why I never wanted to switch to another brand. But now, I simply can’t afford to buy a new $3000+ laptop, and I’m forced to look into a refurbished Windows laptop. I don’t want to switch to Windows because I love Apple so much, but after the way they handled my case and didn’t care about my health situation, I have no other choice. It’s especially disheartening that even the senior manager didn’t show any compassion. I’ve always thought Apple cared for their customers, especially loyal ones like myself, but this experience has left me feeling deeply disappointed

Recommendation: It's disheartening that Apple seems to prioritize profit over understanding the real-life challenges its customers face. In situations like mine, where health issues and financial struggles have been involved, it feels like there’s a lack of human empathy. Rather than showing care or flexibility, the focus seems solely on money, which has been deeply disappointing as a loyal customer

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E. Gleason
Verified customer This complaint was posted by a verified customer. Learn more

It’s incredibly frustrating when a brand you’ve been loyal to for 15 years fails to offer a helping hand, especially after going through such a difficult time. Apple’s refusal to assist, despite your situation and their history of helping others in similar cases, really makes you question their commitment to loyal customers. The fact that they didn’t even show compassion, especially after your health struggles, adds to the disappointment. It’s understandable that you're now forced to consider switching to Windows, even though it’s the last thing you wanted. Apple really missed an opportunity to stand by one of their long-term supporters.

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